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Below 70? The 15-15 rule

All forDiabetes

New Brunswick Diabetes Cost Model provides a wake – up call

All for DiabetesPublished May 31, 20103 min read

Key points

  • In a speech given today in Fredericton, the Canadian Diabetes Association released preliminary data from a diabetes cost model developed for the province of New Brunswick.
  • “While the economic burden alone is staggering, the human cost of the disease in the province is even more troubling,” said McDougall.
  • To offset the burden caused by diabetes, the Canadian Diabetes Association has recommended that all governments immediately move to introduce comprehensive diabetes strategies that address the major drivers increasing diabetes costs and prevalence.
  • About Canadian Diabetes Association Across the country, Canadian Diabetes Association is leading the fight against diabetes by helping people with diabetes live healthy lives while we work to find a cure.

In a speech given today in Fredericton, the Canadian Diabetes Association released preliminary data from a diabetes cost model developed for the province of New Brunswick. The New Brunswick Diabetes Cost Model found that both the cost and prevalence of diabetes in the province are at dramatically high levels and it is expected that this burden will continue to elevate over the next decade.

“To understand the true impact diabetes has on our province, it is important that New Brunswickers know the actual costs of diabetes,” said Peter McDougall, Chair of the Canadian Diabetes Association’s National Advocacy Council. “We estimate that the current economic cost of diabetes in New Brunswick to be $347 million annually. If left unchecked, it will rise to $427 million by 2020.”

“While the economic burden alone is staggering, the human cost of the disease in the province is even more troubling,” said McDougall. It is estimated that in New Brunswick, there are currently 65,000 people that have been diagnosed with diabetes (8.6% of the population), and this will rise to 88,000 (10.9% of the population) by 2020. This challenge becomes magnified when we consider that the rate of those with undiagnosed diabetes in New Brunswick has been estimated to be as high as 30%.

The prevalence rate in New Brunswick clearly exceeds the current national average (7.3%) and the national average forecasted for 2020 (9.9%). “These results should serve as a wake-up call to all in the province that a focused and comprehensive action plan is required to address this burden,” added McDougall. “If action is not taken soon, this growing burden will not only continue to afflict the health of thousands more in New Brunswick, but it could also cripple our healthcare system and the future prosperity of the province.”

To offset the burden caused by diabetes, the Canadian Diabetes Association has recommended that all governments immediately move to introduce comprehensive diabetes strategies that address the major drivers increasing diabetes costs and prevalence. Targeted investments in improving access to diabetes health services, education, medications, devices and supplies and financial support are all key elements in the prevention of diabetes and the serious medical complications associated with the disease.

The New Brunswick Diabetes Cost Model is based on the Association’s Canadian Diabetes Cost Model, An Economic Tsunami: the Cost of Diabetes in Canada, December 2009 report, which was developed with support of Novo Nordisk Canada Inc. The Model uses the most current Canadian data to determine the current and future economic impact and prevalence rates of diabetes.

About Canadian Diabetes Association

Across the country, Canadian Diabetes Association is leading the fight against diabetes by helping people with diabetes live healthy lives while we work to find a cure. We are supported in our efforts by a community-based network of volunteers, employees, healthcare professionals, researchers and partners. By providing education and services, advocating on behalf of people with diabetes, supporting research, and translating research into practical applications – we are delivering on our mission. For more information, please visit diabetes.ca or call 1-800-BANTING (226-8464).



For further information: or to arrange for an interview, please contact: Sherry Calder, Canadian Diabetes Association, Manager, Marketing & Communications (Atlantic Canada), Tel: (902) 453-3529,

The content on this site is for information only and is not a substitute for professional medical advice, diagnosis or treatment. If someone with diabetes is confused, unconscious or cannot swallow, call 911 or your local emergency number.

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Low blood sugar

Below 70? Use the 15-15 rule.

Hypoglycemia can happen to anyone who takes insulin or certain diabetes tablets. Treat it straight away. If someone is confused, unconscious or can’t swallow, don’t give food or drink: use glucagon if it is available and call 911 or your local emergency number.

Common signs

  • Shaking or trembling
  • Sweating, clammy skin
  • Fast heartbeat
  • Dizziness
  • Hunger
  • Confusion or irritability
  1. STEP 115 gTake fast-acting sugar4 oz (½ cup) of juice or regular soda, 4 glucose tablets, or 1 tablespoon of sugar or honey.
  2. STEP 215 minWait, then recheckStill below 70 mg/dL? Take another 15 g and check again.
  3. STEP 3SnackOnce back in rangeEat a meal or snack if your next one is more than an hour away.

Based on American Diabetes Association guidance. Your care team may give you a different plan, for example for children or after severe lows. Outside the US, call your local emergency number.